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5 Tools to Help PR Professionals with Content Marketing

Chief Content Officer magazine asked a few of its contributors what their opinions were on the best PR tools available.  Here are their answers.  


HARO (Help a Reporter Out)

Sign up with HARO to receive queries in your inbox from reporters seeking comment on a developing story in your field. With a premium subscription, you can even get advance notice, giving you more time to craft your response to a particular query.

Use Muckrack to (a.) identify journalists who are talking about the issues you care about most, (b.) engage them in conversation and (c.) pitch them more effectively. You can also get an early notification of breaking stories about your company or industry among journalists, letting you join the conversation in the critical early days.



Jon Gelberg
CCO, Blue Fountain Media

PR Newswire

The press release should be considered essential for digital content marketing. Why? Because press releases are structured content that are easily optimized, distributed and consumed across the Web.  And distribution such as that offered by PR Newswire not only reaches thousands of websites, search engines, social networks and the like, offering unparalleled scale and reach, but also includes manual editorial review to help ensure the authenticity of the content and to make sure it is targeted to the relevant media partners only.  What’s more, PR Newswire’s ARC platform integrates text, video, multimedia, infographics and other content assets into a single platform that is distributed across the PR Newswire network, offering even broader storytelling capabilities across many more channels (each asset has a relevant distribution channel).

*PR Newswire is a sponsor of The Content Marketing Institute.


Want to court the blogosphere more effectively? GroupHigh lets you search more than 1 million blogs in North America and the United Kingdom, identify the niche blogs you want to engage with and capture contact information for influential bloggers (including Twitter feeds and other social media contacts). The site also helps you manage your relationships with bloggers over time to help sustain the relationship and keep your name top-of-mind.

Clare McDermott
Editor, CCO Magazine

Constant Contact

Use Constant Contact to distribute press releases and send out announcements on events. The service makes it easy to create email lists, incorporate pictures, and monitor opens. You can also seamlessly distribute through social media.


Christine Dunn
President, Savoir Media LLC

This article originally appeared in the May 2012 issue of Chief Content Officer. Sign up to receive your free print subscription.