Six-year-old Aunna stood on her seat for the entire performance of Off The Wall & Onto the Stage by the South Carolina Ballet.
As the dancers brought to life the Gullah Geechee-inspired paintings of Jonathan Green, the little girl marveled at the artistry, the colors, and the artistic expression she was witnessing for the first time. Afterward, she saw a poster promoting their performance of Dracula and immediately said she wanted to go back.
That experience opened a new world for Aunna.
When did you last have a light-bulb moment? How often do you think your company’s leaders get excited about something at work?
“As a marketer, it is your responsibility to be innovative and creative … You’re supposed to bring energy,” says Amanda Wise, principal product marketing manager at SAS, who related Aunna’s story in her Content Marketing World presentation, Confessions of a Marketing Baddie: Taking Over for the ’99 and 2000s — an Individual Contributor’s Guide To Influencing the Influential at Your Company.
So, how do you become this kind of marketing baddie? You do human things, and you watch Amanda in the above video. She will hype you (and your work) up in less than 40 minutes.
HANDPICKED RELATED CONTENT:
- How To Make a More Confident, Compelling Case for Content Innovation
- 14 Experts Share How To Get Support for Content Marketing
- Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Cover image by Joseph Kalinowski/Content Marketing Institute
