![Throw Out Your Editorial Calendar in Favor of This Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/02/too-editorial-calendar-pillar-based-marketing.png)
Marketers turn to their editorial calendars every day to guide their content marketing decisions.
It’s time to stop that, says Ryan Brock, a leader in pillar-based marketing.
Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. “We don’t publish according to any given timeframe, cadence, schedule, etc. It just takes too long to know if what you did worked,” says Ryan, who co-authored the book Pillar-Based Marketing.
So, how do you get that content ROI more quickly and make content an asset, not a risk?
Ryan has some thoughts. Watch his above presentation, The People vs. The Editorial Calendar, to learn more about why and how to make the shift from a calendar approach to pillar-based marketing.
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Cover image by Joseph Kalinowski/Content Marketing Institute
