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Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

Kathryn E. Strachan had no idea what she was getting herself into when she launched her marketing agency in 2020.

However, she quickly found her footing, growing it to a team of 32 and making a successful exit when she sold it.

This year, Kathryn published a book about the experience, Scaling Success: How to Build Brands that Break Barriers, which includes guidance on creating a marketing strategy.

Recently, she met up with the CMI Live team to talk about what worked and what didn’t when developing her brand and what every potential entrepreneur needs to know before starting an agency (or any business).

Watch the video above.

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Cover image by Joseph Kalinowski/Content Marketing Institute

Content Marketing Institute Team

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.