Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to customers — that’s why they make the big bucks, right?
But the marketing game is always evolving, and now that content marketing has emerged as one of the most vital components of any marketing plan, what they know about our discipline may not have kept up with the times.
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution.
If you’ve ever found this to be a challenge, you’re not alone. The content experts who work with the CMI Consultants program have all been there. Here, they share a few tips to help you make the case to the C-suite — so your business can start reaping the rewards of deeper audience engagement.
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– Russell Sparkman (@fusionspark) |
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Not sure your executives are on-board with your content marketing program? CMI’s guide to Mastering the Buy-in Conversation on Content Marketing will give you everything you need to make a compelling case.