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21 Experts Share Their Best Tips to Create Content Your Audience Will Love


The blank screen is torture.

The only thing worse is a filled screen and a mere trickle of metrics.

Content that doesn’t connect is as worthless as a blank screen.

In fact, it’s more than worthless: It’s costly. The struggle is universal.

Content-creation challenges were experienced by almost half of B2B marketers and 37% of B2C marketers, according to the Content Marketing Institute’s 2017 research.

How do you create content that connects with your audience?

That’s the billion-dollar question. I reached out to 21 content marketers and asked for their No. 1 tip to create content their audience will love.

Let’s not waste another minute; let’s dive into the results!

Content that doesn’t connect is as worthless as a blank screen, says @JoeElliottSYDJ. Share on X

Be strategic

Know thy goals. Content marketers often have stars in their eyes when it comes to traffic, social shares, and their email list. Nonsense. Bigger isn’t better on any of those fronts.

What you have to know is how to make money. Rather than ask, “How do I make content my audience will love?” ask, “How do I make content with the lowest amount of traffic, shares, and email addresses that will still get me to my goals (whether that’s leads or revenue)?”
Aaron Orendorff, iconiContent 

Produce content w/ lowest traffic, shares, emails that still will achieve your goals, says @iconicontent. Share on X

You need to understand who the big players are in the community on social media and you need to understand what gets interaction and engagement and what doesn’t.
Rand Fishkin, Moz

You need to understand what content gets interaction & engagement & what doesn’t, says @randfish. Share on X

Before sitting down to write any piece of content, it’s vital that you have a plan. The plan doesn’t just consist of the topic you’re going to cover, but much more: