While content marketing, as a discipline, truly began long before the advent of digital publishing technology and social media, the tools we have at our disposal today have provided us with content options that are virtually as unlimited as our imaginations.
So what tools do the experts consider essential to their processes for strategic content planning, creation, and management? We asked a few of our Content Marketing World speakers to share a few of their top recommendations.
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It seems that content marketers rely on a few tried-and-true standards, but are starting to incorporate some innovative new tools that are likely to grow in popularity as the industry continually evolves.
Did they miss any products that you wouldn’t want to live without in your content efforts? Feel free to give a shout-out to your top technologies in the comments below.
Want additional guidance for meeting your content marketing challenges? You can get more great advice on tools and technologies when you attend Content Marketing World on September 4–6 in Columbus, Ohio.