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19 Favorite Tools for Content Promotion in 2018

19-tools-content-promotionEditor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites.

I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it.

As with most things in life, it’s much easier if you have the right tools at your disposal. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools.

Social media and audience-building

1. Quuu

Submit an article to Quuu Promote and it will be automatically shared via hundreds of real Twitter, Facebook, and LinkedIn accounts. Sharers sign up for free to keep their social media accounts active with quality, human-verified, relevant content and content producers pay to have their content distributed through these accounts. A win-win and an easy way to drive social shares and traffic to your content.

.@Quuu_co Promote automatically shares your content w/ hundreds of real #socialmedia accounts. @SujanPatel Share on X

How much does it cost? $40 per month for one piece of content, up to $500 per month for 20 pieces of content

2. Hootsuite Amplify

Amplify is similar to in that it’s designed to boost your social reach by encouraging your employees to share more of your content (and making it easy for them, too). Amplify also allows you to track who’s sharing most often and who has the most successful posts. 

How much does it cost? Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis.

3. Sumo

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. Social buttons show up on each page and show people how much the page has been shared (good social proof) and allows readers to easily click-to-share from the page.

How much does it cost? Free for a basic account, then $24 to $79 per month

4. Triberr

Triberr connects groups of people who are interested in and create content on similar topics (called “tribes”). They share content to support other tribe members’ content promotion efforts.

How much does it cost? Free

5. Viral Content Bee

Viral Content Bee shares some similarities with Triberr in that it’s a community built around content promotion. You share content other members have produced and they will share content you’ve produced.


Image source

How much does it cost? Free

Get groups w/ similar interests to promote your #content. Use @Triberr & @vcbuzz. @SujanPatel. Share on X

6. MeetEdgar

Edgar is a social media scheduling tool with a bit of a difference. Unlike platforms like TweetDeck and Hootsuite, which require you to add new content if you want to keep sharing, Edgar is “an automated queue that never runs out of content.”

Once Edgar has shared everything you’ve added, it reshares older updates that your followers might have missed.

How much does it cost? $79 a month; $588 a year

7. OptinMonster

OptinMonster helps you build up your email list. This is, for me, key to promoting my content by ensuring that I’m getting it in front of people who care about my content. OptinMonster does this by helping you build high-converting lead-generation forms.

How much does it cost? $9 to $29 a month



IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. It stands for a recipe that dictates “if ‘this’ happens, ‘that’ should happen” in response.

For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”).


IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform.

How much does it cost? Nothing

9. Outbrain

Outbrain is a content syndication tool that pushes your content across multiple top publishers. You probably have seen and clicked on content promoted by Outbrain – even if you didn’t realize the company was behind it.

outbrain-example How much does it cost? Works on a cost-per-click basis, with a minimum spend of $10 a day

10. Sigstr

For larger companies, Sigstr is a no-brainer. True to its claim of “turning every employee email into a marketing campaign,” Sigstr allows you to control the signature of your employees’ emails to include designed call-to-action banners promoting new articles, webinars, events, or even a simple schedule-a-demo CTA.

Turn every employee #email into a content promotion campaign with @Sigstr, says @SujanPatel. #productivity Share on X


How much does it cost? Starting at $200 per month for 50 employees

11. Medium

Medium is an open publishing platform that allows you to publish articles on almost any subject. Think of it like a blog that anyone can post to. Best of all, you’re free to repost content originally published. Do this and you get instant access to a new and big audience (SimilarWeb reports the site gets close to 100 million visitors a month).

How much does it cost? Free

12. Sniply

Sniply allows you to enhance every link you share (whether your content or someone else’s) with a call to action. Use the CTA to encourage the viewer to visit your site and consume your content.

When people click on the Sniply-generated link, they can view the article you shared and see a CTA.


How much does it cost? $29 for a personal account; $299 for an agency account

SEO and outreach

13. BuzzStream

BuzzStream is a content marketing CRM. It helps organize and streamline content promotion. You can build lists of contacts and manage your relationships with each one and even send emails from within the tool. You can also create email templates and track whether your emails are being opened and your links are getting clicked. 

How much does it cost? $24 a month for up to 100 contacts; $229 a month for up to 100,000 contacts; $999-plus for custom packages

Promotion-related enhancement

14. MozBar

You may be familiar with Moz’s Chrome extension, MozBar, although you might not think of it as a content promotion tool. I find the ability to view a site’s domain authority at a glance to be invaluable when qualifying sites that I’m considering promoting content to.


How much does it cost? Free

15.  Mailshake

Connecting influencers and other content creators is essential to any content promotion strategy. Mailshake is a lightweight, easy-to-use tool that allows you to send personalized cold emails in bulk from your email address, allowing you to send dozens or even hundreds of emails at once with text replacement personalization and automated follow-ups based on whether your recipient opens, clicks, or replies to your email.

You can send personalized cold emails in bulk with easy-to-use tool @mailshakeapp‏, says @SujanPatel. Share on X

How much does it cost? $29 – $49 per month.

16. BuzzSumo

BuzzSumo is perhaps best known as a content discovery tool, but it’s also excellent for identifying influencers who might be interested in viewing and sharing your content.

To switch to this part of the tool, just click the “influencers” tab at the top of the page. Then, simply search for your topic of interest. You can filter the results according to the type of influencer you want to approach.


How much does it cost? Free limited access; $79 and up for pro accounts

17. Ahrefs

Ahrefs is far and away my favorite SEO tool. It has the largest database of indexed pages and links, which means the best information on competitor backlinks that you can steal. For link builders, Ahrefs is an absolute must-have.

How much does it cost? $99 for individual accounts, up to $999 per month for agencies

For link builders, @ahrefs is a must-have tool, says @SujanPatel. #SEO #productivity Share on X

18. Zurb

Your subject line almost single-handedly dictates whether your email gets opened. Zurb shows how your subject line, as well as your sender name and pre-header text, will render on popular mobile devices.


How much does it cost? Free

Promote your #content with a great subject line. @Zurb helps you test it for mobile, says @SujanPatel. Share on X

19. Voila Norbert

The best outreach campaign can’t get off the ground without an accurate email address for your recipients, and Voila Norbert is the most accurate tool on the market for finding email addresses. Drop in a CSV file with the person’s name and company name, and you’ll get their email address at about an 80% hit rate, as well as their social media accounts with the new enrichment feature.

How much does it cost? $39 for 1,000 contacts per month, up to $399 for 50,000 contacts per month

.@voilanorbert ‏is the most accurate tool on the market for finding #email addresses, says @SujanPatel. #tools Share on X

What content promotion tools are you using that I’ve not included here? It’d be great if you could take a minute to share details in the comments.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

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Cover image by Joseph Kalinowski/Content Marketing Institute