One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, “Ah ha! Now that is something I should try today!” What’s better than one quick tip? Lots of tips. Here our contributors share their favorites.
– Joe Chernov (@jchernov) |
– Darryl Praill (@ohpinion8ted) |
– John Bottom (@basebot) |
– Russ Henneberry (@RussHenneberry) |
– Amanda Maksymiw (@amandamaks) |
– Ahava Leibtag (@ahaval) |
– Jason Falls (@JasonFalls) |
|
– Scott Aughtmon (@rampbusinesses) |
Sometimes it’s hard to convince the executive team that your content is broken. Unfortunately, to get some buy-in from the CXO, they need to see it first hand.
Odds are, you are talking about yourselves in most of the content…you are NOT focused on solving the customer’s pain points. Ask the executive team if they would really engage in this kind of information. Hopefully, after this little exercise, the marketing team will be thinking a bit differently about what is produced. – Joe Pulizzi (@juntajoe) |
– Jessica Eastman (@JessicaEastman) |
– Sarah Mitchell (@globalcopywrite) |
– James Gross (@James_Gross) |
– Arnie Kuenn (@ArnieK) |
![]() |
![]() – Nate Riggs (@nateriggs) |
![]() I’m always looking for tools to help me get the most out of one piece of content in more efficient ways. – David Huffman (@davemhuffman) |
![]() – Katie McCaskey (@KatieMcCaskey) |
A single piece of rich and consultative content can be slightly customized and used to create blog posts, articles, web content, white papers, infographics, ebooks, webinars, videos, and podcast. As well, the content can be used to fuel social media interactions, including being the topic of social media tweets, LinkedIn discussion groups, Facebook posts and Quora Q&A. – Tom Pisello (@tpisello) |
– Michael Kolowich (@MichaelKolowich) |
– CB Whittemore (@cbwhittemore) |
|
My suggestion, as not to overwhelm yourself, would be to set up a Google Alert to run weekly, 1 for every day of the week. For example, on Mondays I get an email with “Online Community” alerts, Tuesdays I get “Social Media Marketing” and so on. |
I refer to this as the “throw a better party” strategy, and it combines content marketing with experiential marketing. From a competitive perspective, if you’re drawing prospects to an educational event you’ve produced, it’s a lead nurturing and networking tactic that’s hard to compete with, especially if you do throw the better party. When you factor in the content creation opportunities that come with the event, from the videos you shoot for subsequent distribution and sharing, to the tweeting and blogging content contributions of your attendees, and so on, it’s a lot of content bang for the buck. – Russell Sparkman (@fusionspark) |
The best approach to this challenge is to tap into your organization to produce content ideas. Content needs to be about your customers’ interests and concerns. You organization is full of people who interact with customers every day: sales people, customer support, research & development, etc. Enlist their help in coming up with content ideas. Provide a clear process to submit ideas. Track who has contributed the most. Include their participation in their HR reviews. Make a game out of it with scoreboards for different departments or regions. To create content ideas you must hear the voice of the customer. To do so, leverage all of the ears already going across your organization. |
– Will Davis (@willdavis) |
– Stephanie Tilton (@StephanieTilton) |