Editor’s note: Our Content Marketing Playbook is back, by popular demand. Check out our 2016 version.
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.
What is the Content Marketing Playbook?
This year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community. The top 10 include:
- Blog
- Enewsletter
- White Paper
- Article
- eBook
- Case Study
- Testimonials
- Microblogging (i.e., Twitter)
- Webinar/Webcast
- Video
New for 2011
- Infographics
- Online Survey Research Project
- Discussion Forum
- iPad Application
- Multimedia Content Platform