Editor’s note: Our Content Marketing Playbook is back, by popular demand. Check out our 2016 version.
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.
What is the Content Marketing Playbook?
This year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community. The top 10 include:
- Blog
- Enewsletter
- White Paper
- Article
- eBook
- Case Study
- Testimonials
- Microblogging (i.e., Twitter)
- Webinar/Webcast
- Video
New for 2011
This year’s Playbook includes five brand new tactics added from the community, including:
- Infographics
- Online Survey Research Project
- Discussion Forum
- iPad Application
- Multimedia Content Platform
How about Case Studies?
In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).
Download the eBook [for FREE with NO subscription form] or view the slideshare below.
