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Content Marketing in Slovenia

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include:

  • The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content.
  • Traditional media usage in Slovenia, and the challenges with content marketing education.
  • Social media in Slovenia.

Thanks to both Primoz and Igor for their insights, and for having me at their wonderful event on content marketing.  FYI, below is my presentation, Publishing is the New Marketing.

Pomp Forum Joe Pulizzi Publishing Is The New MarketingView more presentations from PM, poslovni mediji.