The integration of gen AI is no longer an option for marketing teams but a necessity. Those who have adopted a “wait and watch” approach are already falling behind. As you navigate this new terrain, the challenge lies in equipping your teams with the right technology to experiment with, optimize, and then standardize gen AI usage across your entire marketing department. Only then will you reap the benefits of gen AI at scale.

On your path to gen AI adoption, you’ll need to get buy-in on your investment, have a clear picture of how you’ll use gen AI, and understand the risks and considerations for gen AI broadly and specifically to different solutions. We’re breaking down everything you need to make a smart gen AI investment that scales with your marketing team’s needs. Download this guide to:

• Get a clear vision of how to use gen AI
• Build the best case to bring gen AI to your marketing team
• Select the right solution that delivers on your specific needs securely