AI dominates headlines and attracts billions in funding annually. It’s not going anywhere. Despite this popularity, we discovered that just 28% of customers found AI-generated or supported content and stories to be authentic last year. This invites the question: how can you maintain your brand’s humanity and authenticity without abandoning AI? 

This year’s Brand Experience Report will help you: 

• Understand what customers want from your brand experience. 
• See how other marketers use AI to inform brand experiences. 
• Balance AI- and human-driven contributions. 
• Establish brand authenticity and integrity in the age of AI.