The way manufacturers approach marketing is changing in big ways. It’s no longer confined to the traditional “make stuff, sell stuff” equation. Marketing strategies now must encompass the entire customer experience, from the initial touchpoint to ongoing engagement.

Content Marketing Institute’s latest report, sponsored by our friends at The MX Group, looks at the new challenges and opportunities in manufacturing marketing, focusing on three major trends:

1. The “Servitization” of Manufacturing: Manufacturers are now adding services to their products, creating more value and better experiences for customers.
2. Changing Buyer Expectations: Today’s buyers expect more personalized and engaging interactions, which means manufacturers need to rethink how they communicate and market their products.
3. New Marketing Efficiency Pressures: With tighter budgets and more competition, marketers must find smarter ways to get the most out of their efforts.

In this report, we identify the specific hurdles manufacturers face in content marketing and share four practical strategies that are helping them overcome these challenges.

We invite you to download the report to see how your team can adapt and thrive in this new marketing environment.