Content Marketing Institute Releases New Research on Technology Content Marketing

CLEVELAND, March 22, 2017 /PRNewswire/ — Why do technology marketers feel they are more successful this year with content marketing? Mainly because they’re doing a better job with content creation. That’s one of the key findings of the just-released research report by the Content Marketing Institute, a UBM company. The Technology Content Marketing 2017: Benchmarks, Budgets, and Trends report, sponsored by IDG, looks at how technology marketers have changed their content marketing practices over the last year.

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What did we find?
92% of those reporting increased success (over one year ago) attributed that success to doing a better job with content creation

Other Key Highlights:

  • 95% said their organization is using content marketing
  • 69% said their organization is extremely or very committed to content marketing
  • 64% said that compared with one year ago, their organizations are much more or somewhat more successful with content marketing
  • 74% said their organization always or frequently prioritizes delivering content quality over content quantity

“Top-performing technology content marketers do several key things differently than their less successful peers,” says Lisa Murton Beets, Research Director, Content Marketing Institute. “For instance, they are more likely to deliver content consistently, prioritize content quality over content quantity, and be realistic about what content marketing can achieve.  These are all important for success if technology marketers want to differentiate their companies in a crowded marketplace.”

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About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company.

SOURCE Content Marketing Institute