manufacturing-research-coverContent Marketing Institute Releases New Research on State of Manufacturing Content Marketing

CLEVELAND–(BUSINESS WIRE)–Manufacturing marketers made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report just released by Content Marketing Institute, a UBM company. The report is sponsored by IEEE Engineering360 Media Solutions.

Manufacturing marketers see #contentmarketing breakthrough via new @cmicontent #research

Tweet this

To see our analysis and download the full report visit:

What did we find?

Fifty-nine percent of manufacturing marketers say their organization has become much more or somewhat more successful at content marketing compared with one year ago.

“What a difference a year makes,” says Joe Pulizzi, founder Content Marketing Institute and author of four content marketing books including Content Inc. “Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. I can’t tell you how thrilled I am to report they have made so much progress in several areas including doing a better job at content creation, documenting their strategy and making content marketing a greater priority.”

Key Highlights:

  • 20% of manufacturing marketers say their organization’s overall content marketing approach is extremely or very successful; the report characterizes these respondents as this year’s manufacturing top content marketing performers.
  • Manufacturing marketers attribute their increased success with content marketing over the past year primarily to doing a better job with content creation (82%), including producing higher-quality, more efficient content.
  • 31% of manufacturing marketers have a documented content marketing strategy, compared with 18% one year ago, representing a 72% increase over the past year.
  • 49% of manufacturing marketers agree that their leadership team gives them ample time to produce content marketing results (compared with 76% of top performers).

For research charts, a video, quotes and more, check out this Dropbox.
To view all CMI research and to subscribe to our emails visit: contentmarketinginstitutecom/research

About Content Marketing Institute:

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company. To view all research and to subscribe to our emails visit


Content Marketing Institute
Amanda Subler, 216-941-5842
[email protected]