Agencies Practice the Content Marketing They Preach

CLEVELAND, Feb. 13, 2019 (GLOBE NEWSWIRE) — Agencies are creating memorable, award-winning content for their brand clients. But are they practicing what they preach? Content Marketing Institute just released its first-ever research report for agencies, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. We found agencies are practicing and finding success with their own content marketing efforts.

To see our analysis and to download the full report visit:

Key Findings:

  • 83% report they have used content marketing successfully to create brand awareness in the last 12 months.
  • 49% of those surveyed report their organization is in the sophisticated/mature phase of content marketing maturity.
  • 64% of all respondents say they are more successful with content marketing compared with one year ago.

“It’s encouraging to see many agencies report content marketing maturity and success,” says Cathy McPhillips, VP of Marketing, Content Marketing Institute. “One of the most exciting findings from the research is that 74% of agencies are extremely or very committed to content marketing – that’s higher than the B2B, B2C, and manufacturing segments studied. Agencies are filled with skilled communication professionals who see the value of content marketing as part of an integrative approach. They see the value and success it brings to their marketing mix as well as their clients.”

More highlights:

  • 94% of respondents agree their agency values creativity and craft in content creation and production.
  • 69% of respondents always/ frequently use storytelling in their own content marketing.
  • 58% of the agencies expect their 2019 content marketing budget to increase compared with 2018.

To view all CMI research and to subscribe to our emails visit: contentmarketinginstitutecom/research
Watch this video with insights from marketers relating to all of CMI’s research.

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.  Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit and

Press Contact:
Amanda Subler
[email protected]