Content Strategy Event Returns to Las Vegas March 2018

CLEVELAND, Oct. 10, 2017 /PRNewswire/ — Registration is officially open for Intelligent Content Conference (ICC) 2018. Produced by the Content Marketing Institute, the three-day premier content strategy event created just for marketing professionals returns to the M Resort Spa Casino, March 20-22, 2018, in Las Vegas, NV.

Registration is now open:

What is the Intelligent Content Conference?

What is ICC 2018 about? Strategy. It’s the people, processes and tools that can help you make your content an asset within your organization. It’s not just marketing, although your content is a huge component of your marketing. ICC wants you to broaden your minds and your strategic business goals to enable your content to be the lifeblood of your customer’s entire experience.

Check out this video:

Who should attend Intelligent Content Conference?

Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.

What will you learn?

We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. Previous speakers came from top brands including, IBM, Cisco Systems, Zillow, LinkedIn and more. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you.

Session Tracks include:

  • Tools & Tech
  • Core Concepts
  • Content Collaboration
  • Future of Content
  • Advanced Planning

If you’re serious about putting content to work in your business, then this event is for you!

ICC includes one day of pre-conference workshops (March 20) and two full conference days (March 21 & 22) with a special focus on how customer experience and content play a role in digital transformation.

For more information on Intelligent Content Conference:

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI. Content Marketing Institute is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed.┬áPlease visit for the latest news and information about UBM.

SOURCE Content Marketing Institute