What’s Accuracy Got to Do With Social Media?
May 15, 2018
Jonathan Crossfield
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content.
The Good, The Bad, and The Ugly of Editorial Mission Statements
May 10, 2018
Ann Gynn
Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great.
10 (Mostly) Quick Wins to Steal for Your Original Research Project
April 25, 2018
Michele Linn
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.
How to Brainstorm and Prioritize Your Best Content Ideas
April 18, 2018
Garrett Moon
How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help.
5 Steps to Find Your Brand Voice
April 17, 2018
Erika Heald
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing.
How to Create Unified Content That Works in Diverse Global Markets [Examples]
April 5, 2018
Marcia Riefer Johnston
As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up.
Thinking of Creating Original Research? 8 Things to Consider
March 28, 2018
Lisa Murton Beets
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource.
Words That Convert: Test, Learn, Repeat
March 19, 2018
Marcia Riefer Johnston
One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word.
7 Fixes for Common Writing Mistakes [Examples]
March 12, 2018
Ahava Leibtag
It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you.
What One Brand Did After It Created a Top 10 Blog
March 1, 2018
Lisa Kalner Williams
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content.
How to Train a Journalist in Content Marketing
February 16, 2018
Daniel Hatch
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.
Ready to ‘Fire’ Your Content Team?
January 30, 2018
Ann Gynn
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions.
No posts found