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Master Content Proofreading and Editing With These Tips

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
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Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)  
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How To Build a Better Audience Persona (Choose a Detailed or Quick Method)

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
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How To Choose the Right Publication To Pitch (and Earn Editors’ Love)

You’ve got content marketing skills. Use them to deliver what your audience wants. In this case, your audience is made up of the editors at third-party outlets you want to pitch. Try these tips from entrepreneur (and longtime CMI friend) John Hall.
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7 Questions Every Writer Should Ask To Craft an Effective Lead

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.)
9-questions-help-prioritize-content-creation-template

9 Questions to Help You Prioritize Content Creation [Template]

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that.
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How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.
competitive-content-marketing-analysis

How To Do a Competitive Content Marketing Analysis

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.
content-marketer-year-rei-story

Content Marketer of the Year Shares the REI Story

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola.
unlimited-content-ideas

5 Sources to Inspire Unlimited Content Ideas

Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year.
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How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers.
content-curation-collaboration-tools-save-time

11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools.