Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading
How To Choose the Right Publication To Pitch (and Earn Editors’ Love)
You’ve got content marketing skills. Use them to deliver what your audience wants. In this case, your audience is made up of the editors at third-party outlets you want to pitch. Try these tips from entrepreneur (and longtime CMI friend) John Hall.
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7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading
9 Questions to Help You Prioritize Content Creation [Template]
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. Continue reading
How To Document Your Content Marketing Workflow
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading
How To Do a Competitive Content Marketing Analysis
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading
The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)
Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading
Content Marketer of the Year Shares the REI Story
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading
5 Sources to Inspire Unlimited Content Ideas
Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year. Continue reading
