Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
December 12, 2022
Jodi Harris
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
October 12, 2022
Jodi Harris
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
How To Choose the Right Publication To Pitch (and Earn Editors' Love)
July 5, 2022
John Hall
You’ve got content marketing skills. Use them to deliver what your audience wants. In this case, your audience is made up of the editors at third-party outlets you want to pitch. Try these tips from entrepreneur (and longtime CMI friend) John Hall.
7 Questions Every Writer Should Ask To Craft an Effective Lead
April 25, 2022
Ann Gynn
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.)
9 Questions to Help You Prioritize Content Creation [Template]
December 13, 2021
Gina Balarin
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that.
How To Document Your Content Marketing Workflow
September 22, 2021
Raechel Duplain
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.
How To Do a Competitive Content Marketing Analysis
September 21, 2021
Ellie Mirman
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.
The Best Proofreading and Editing Tips (Spoiler: Don't Do Them at the Same Time)
April 22, 2021
Ann Gynn
Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.)
Content Marketer of the Year Shares the REI Story
July 6, 2018
Stephanie Stahl
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola.
5 Sources to Inspire Unlimited Content Ideas
July 5, 2018
Michelle Park Lazette
Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year.
How to Turn Your Content From Lousy to Memorable
July 2, 2018
Chad Zollinger
The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers.
11 Content Curation and Collaboration Tools to Save You Time
June 27, 2018
Aaron Orendorff
How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools.
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