5 Quick Tips to Make Your Content Live Longer
November 14, 2011
Joe Chernov
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time to sit around “thought leading” when there is so much coal to shovel onto...
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
November 4, 2011
David Drickhamer
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.Continue reading
Developing Your Content Marketing Mindset
August 24, 2011
Arnie Kuenn
Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a content marketing mindset means always being on the lookout for new content...
3 Tips from Surprising Content Marketing Geniuses
August 18, 2011
Jodi Harris
I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, and a passion for your product, you’ll find a way to meet your goal of connecting...
Crossing the Content Chasm
July 22, 2011
Bob Leonard
There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.” In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead generation. The term refers to the gap between where...
Content Marketing as a “Force Multiplier”
July 21, 2011
Joe Chernov
While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as a force multiplier – that is, “an individual or small team...
23 Ways to Leverage a Blog Post for Content Marketing Success
July 11, 2011
Tom Pisello
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from Eloqua. Today,...
50 Questions Answered About Content Marketing
May 13, 2011
Michele Linn
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones.
Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic.
Continue...
Content Recycling: A to Z
May 11, 2011
Manya Chylinski
Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content by poring over our content libraries for new angles, hooks or...
How to Create 5 (Content Marketing) Products from 1 Interview
April 28, 2011
Thomas Clifford
It used to drive me bonkers.
I’d interview someone for a project.
10% of the interview ended up in the project.
90% never even saw the light of day.
And you know what made matters even worse? That 90% was valuable and useful content.
Continue reading
How to Find the Right Type of Content For Your Business
April 12, 2011
Tom Pisello
Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that will ultimately lead to incremental sales?
To help...
How to Mine the Press for Content
March 8, 2011
Manya Chylinski
When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, you found a way to repurpose existing content, you have a thought leader...
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