Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program.

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing.

Are you using one of the most powerful methods for content marketing success? Converting your content into slides could double or triple your traffic with only half the work. Here’s more about why you should care and how to do it.

A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how.

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch.

Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining. But even more than shock value, research helps you uncover your audience's motivations, opinions, and pain points, and can be transformed...

A lot of thought, research and development can go into producing a single piece of content. So it's essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing.

Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment.

Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can't answer yes to all of them, you may be missing out on opportunities for easy wins.

You can boost your firm's profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products.

Great content comes from a variety of resources -- some of which you may already own. You will need to mix and match, edit and clip, rewrite and reinvent, but it puts you ahead of the game. What's more, cleverly recycling or repurposing content can save your company money. Here are some ideas to help...

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.