Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading
Convert Your Content Into Slides to Increase Website Traffic
Are you using one of the most powerful methods for content marketing success? Converting your content into slides could double or triple your traffic with only half the work. Here’s more about why you should care and how to do it. Continue reading
Liven Up Old-Hat Content: 4 Ways to Find a New Twist
A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how. Continue reading
This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading
How to Turn Research Into Content Marketing Strategy AND Tactics
Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining. But even more than shock value, research helps you uncover your audience’s motivations, opinions, and pain points, and can be transformed into many different deliverables across your marketing channels. Continue reading
How to Fulfill Your Content Marketing Plan Through Content Repurposing
A lot of thought, research and development can go into producing a single piece of content. So it’s essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing. Continue reading
Repurposing Content for New Materials
Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment. Continue reading
4 Ideas for Crowdsourcing Content Creation and Promotion
Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can’t answer yes to all of them, you may be missing out on opportunities for easy wins. Continue reading
Thought Leadership Strategy: 3 Ways to Leverage Live Event Content
You can boost your firm’s profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products. Continue reading
