Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  They care about themselves. If...

Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when it comes to success. Let’s take these steps and relate...

Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. You wouldn’t build a car without a step-by-step plan, but...

What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to say, and thought it could positively impact their businesses? What...

Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising budgets will...