The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing … Continue reading
Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps
Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading
Learn How to Globalize Your Creative Concepts
Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect … Continue reading
Crossing the Content Marketing Foreign Language Barrier
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also … Continue reading
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? … Continue reading
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it … Continue reading
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue. … Continue reading
3 Tips for Content Marketing in Foreign Languages
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by … Continue reading
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering … Continue reading
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and … Continue reading
