Learn How to Globalize Your Creative Concepts
November 8, 2011
Pam Didner
Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder if it’s truly possible to create a global...
Crossing the Content Marketing Foreign Language Barrier
August 29, 2011
Christian Arno
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in multiple languages.
This time around, I’d...
50 Questions Answered About Content Marketing
May 13, 2011
Michele Linn
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones.
Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic.
Continue...
Lost in Translation? An 11-Step Checklist for Localizing Content
March 9, 2011
Sarah Mitchell
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you.
What can you do?
As the old saying goes, the devil is in the detail. With that in mind, here is...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
March 2, 2011
Sarah Mitchell
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue. It’s been an eye-opening experience for a bunch of seasoned content professionals.
The Australian and European versions of CCO...
3 Tips for Content Marketing in Foreign Languages
January 31, 2011
Christian Arno
Every year, the web becomes more multilingual.
From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 percent among English-speaking people.
In the near future, Chinese...
6 Things to Switch When Targeting Content for Foreign Markets
November 10, 2010
Ann-Christin Lindstedt
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help?
Hmmm. Tough choice, right?
In that case, don’t take a one-size-fits-all approach to your...
8 Ways to Leverage Locals for Your Content Marketing Localization
October 6, 2010
Ann-Christin Lindstedt
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get you up and pacing an even deeper hole in the office...
How to Get Your Hispanic Content Strategy on Target
July 23, 2010
Chiqui Cartagena
As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex market – yet one that is growing. The so-called “US Hispanic Market” is currently measured by ad spending in Spanish-language media, to the tune of $4 Billion+ in...
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