Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades.

If you haven't performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just like other content marketing, mobile content should be findable,...

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. First...

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create and share compelling content. This research is...