It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading
Content Marketing Optimization: Focus on ‘Critical Few’ Metrics
For content marketing optimization, keep your head above water in a rising tide of data by focusing on a “critical few metrics” to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms. Continue reading
Content Marketing: From the Newsroom to the Boardroom
In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading
10 Tips for Creating Content That Converts Like a Champ
We know that content marketing is about making useful information available to our audience. But it’s also about making money for our businesses. So we’re always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like a champ. Continue reading
10 Steps to Scale Your Content Marketing Strategy
A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading
3 Key Concepts to Master for Effective B2B Content
Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works. Continue reading
Barriers to Effective Content Marketing: Lessons from Australia
Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading
How to Build A Scorecard to Measure Content Marketing Effectiveness
It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading
12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decision
Google recently announced that it will expand its “Not Provided” policy by extending privacy protection to its search engine users even when they aren’t logged into their accounts. But don’t despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google’s newest “Not Provided” decision. Continue reading
2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs’ fourth annual report “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.” Continue reading
