Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand.

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.

In This Old Marketing, Joe and Robert dissect WSJ trends and talk YouTube subscriber burn, Forbes magazine gift to AT&T, and what authenticity means. Rant and rave: Allstate mayhem and Marriott interview on content marketing strategy.

There’s always time to up your game when it comes to content marketing. If you want to start the new year feeling prepared and ready to tackle any content marketing challenges that come your way, read on for some killer ideas.

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.

In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015.

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?

Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.