Don’t let your content marketing strategy become an expensive paperweight. Transform it into a visual reference guide because if it’s easy to digest, it’s more likely to be followed. You also can identify the gaps more quickly.

Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed.

We interviewed dozens of entrepreneurs who used a content-first business model to build their fast-growing companies. Each followed the same six steps – now known as the Content Inc. model. Learn how you can do it too.

Rodale Inc. isn’t just a global magazine company. It’s a company that knows the value of all content types, from books to sales letters, on the bottom line. Discover its five steps to content success and improve your own strategy.

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy.

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals.

Forget the interruption approach of advertising. It doesn’t work, especially with millennials. Develop a content plan that gives consumers what they actually are interested in. Learn a secret plus tips to map your road to success.

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing.

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.

Is your content marketing viewed as an on-demand service? Change that thinking with CMI’s new workbook with easy-to-complete exercises that will help your business build a distinctive, engaging, and scalable content marketing program.

Content isn’t a sustainable competitive advantage because all competitive advantages are transient. Robert Rose shares that what should be sustainable is looking at marketing as a way to fit a content purpose, not the other way around.