Editorial Calendar Tips, Tools, and Templates
April 22, 2016
Jodi Harris
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
March 31, 2016
Melanie Seibert
Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care.
Don’t Follow a Funnel, Create Content for an Engine [Research]
March 20, 2016
Tom Collinger
Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing.
Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]
March 6, 2016
Robert Rose
Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms.
Finding Your Sweet Spot – An Extreme Content Focus [Exercise]
March 2, 2016
Joe Pulizzi
You can’t fill content holes in every part of the enterprise and have the best content marketing strategy in the world. You must choose a focus. You must differentiate. Here’s an exercise to help you find your content sweet spot.
Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
February 17, 2016
Joe Pulizzi
Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail.
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
February 15, 2016
Jodi Harris
It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing.
Here's Why Your Content Marketing Strategy is Totally Failing
February 9, 2016
Neil Patel
Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals.
2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides
January 3, 2016
Jodi Harris
Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
How to Develop a Buyer-Centric Content Marketing Strategy
October 20, 2015
Carlos Hidalgo
Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success.
7 Surefire Ways to Get More Impact From Your Content Marketing
August 24, 2015
Neil Patel
Why is there a disconnect between doing content marketing and getting results from content marketing? Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.
Why Startups Trump Large Enterprises in Content Marketing Every Time
August 10, 2015
Joe Pulizzi
Some entrepreneurs take a content-first approach. They identify a content niche, build a loyal audience, and then develop products and services to sell. Learn the four key components and be inspired by the stories of success.
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