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Editorial Calendar Tips, Tools, and Templates

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care.
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Don’t Follow a Funnel, Create Content for an Engine [Research]

Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing.
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Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms.
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Finding Your Sweet Spot – An Extreme Content Focus [Exercise]

You can’t fill content holes in every part of the enterprise and have the best content marketing strategy in the world. You must choose a focus. You must differentiate. Here’s an exercise to help you find your content sweet spot.
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Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail.
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How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing.
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Here's Why Your Content Marketing Strategy is Totally Failing

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals.
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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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How to Develop a Buyer-Centric Content Marketing Strategy

Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success.
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7 Surefire Ways to Get More Impact From Your Content Marketing

Why is there a disconnect between doing content marketing and getting results from content marketing? Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.
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Why Startups Trump Large Enterprises in Content Marketing Every Time

Some entrepreneurs take a content-first approach. They identify a content niche, build a loyal audience, and then develop products and services to sell. Learn the four key components and be inspired by the stories of success.