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How to Use Earned Media to Boost Your SEO

Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps.
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The 7 Traits of Successful Content Marketers

Recently, I dusted off Napoleon Hill’s Think and Grow Rich. Though 80 years old, the book offers some clear takeaways that most corporate marketers simply do not embrace. Here’s my take on seven chapters spot-on for content marketing.
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Get Back to Reality: 9 Content Marketing Expectations Busted

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).
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12 Ways You Screw Up Your Content Marketing

Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too.
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Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute's founder on how to address each one.
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How to Use Content Marketing to Enhance Brand Perception

What do content marketing experts recommend to help B2B firms strengthen the value of their brands? Here’s what 14 of them who represent small and large companies plus agencies had to say about how content marketing can make an impact.
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The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework
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A Simple Approach to Document Your Content Marketing Strategy

Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions.
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Go All-In With Content Marketing or Do Nothing: #CMWorld

Be all-in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all-in.
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September 11 Museum Connects Stories to World Stage

The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
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Niche Marketing Strategy: Connecting With a Hard-To-Reach Audience

You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel.
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3 Things I Learned About Content Marketing From Robots and Drones

What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution.