Get Back to Reality: 9 Content Marketing Expectations Busted
January 10, 2017
Neil Patel
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).
12 Ways You Screw Up Your Content Marketing
December 13, 2016
Sujan Patel
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too.
Not Documenting Your Content Marketing Strategy? Here’s What to Do About It
December 5, 2016
Joe Pulizzi
The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute's founder on how to address each one.
How to Use Content Marketing to Enhance Brand Perception
November 13, 2016
Chuck Frey
What do content marketing experts recommend to help B2B firms strengthen the value of their brands? Here’s what 14 of them who represent small and large companies plus agencies had to say about how content marketing can make an impact.
The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations
October 27, 2016
Robert Rose
Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework
A Simple Approach to Document Your Content Marketing Strategy
October 10, 2016
Joe Pulizzi
Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions.
Go All-In With Content Marketing or Do Nothing: #CMWorld
September 13, 2016
Joe Pulizzi
Be all-in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all-in.
September 11 Museum Connects Stories to World Stage
September 11, 2016
Erin Rodat-Savla
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
Niche Marketing Strategy: Connecting With a Hard-To-Reach Audience
August 28, 2016
Dawn Papandrea
You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel.
3 Things I Learned About Content Marketing From Robots and Drones
August 26, 2016
Amanda Vasil
What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution.
How to Create a Culture Where Content Marketing Thrives
August 23, 2016
Dawn Papandrea
Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content.
This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
August 20, 2016
Joe Pulizzi
The guys debunk claims that content marketing isn't a strategy, explore Accenture's quest to dominate the content conversation, and deconstruct Facebook's new plan to block ad blockers – plus rants, raves, and our example of the week.
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