When it comes to content planning, "the more the better" is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don't have the skill sets to execute them. Start assessing your organization's internal skills earlier...

"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach...

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.

There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs.