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Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

What new techniques and tactics are content marketers using these days? CMI asked a few of the experts who will be presenting at this year's Content Marketing World to share their answers. Find out from the experts how to keep your content marketing strategy ahead of the curve.

Content Marketing Strategies Based on Customer Context: 3 Examples

Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more...

Why Skills are the Secret to a Successful Content Marketing Strategy

When it comes to content planning, "the more the better" is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don't have the skill sets to execute them. Start assessing your organization's internal skills earlier...

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach...

How Your Content Strategy Thrives When Marketing and IT Work Together

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

3 Ways Your Content Marketing Strategy Can Use Big Data

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.

The 3 Building Blocks to Content Marketing Strategy

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.
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Build a Successful Content Marketing Strategy in 7 Steps

There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs.