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Effective Marketing Strategy: Key Elements for B2B Marketers

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to build an effective content strategy for your organization.

How Content Strategy and Content Marketing Are Separate But Connected

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.

Learn What Makes a Content Plan Successful by Taking One Apart

It's easy to recognize and admire the slick, seamless results of a successful content plan. But take the time to break it down and carefully examine its components, and you'll be well on the way to building (or tinkering with) your own efforts for better effectiveness.

How to Amplify Your Content Strategy with Social Media Advertising

In a highly competitive content marketplace, relying on search and social isn't enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising.

The 3 Content Marketing Strategies Your Program is Missing

Recent CMI research found that many brands lack a documented content strategy. And it's not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably...

Editorial Plan Best Practices: Prime Your Content Marketing for Success

An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success.

Content Marketing Strategy: Lessons from Good (and Bad) Comedy

The worlds of content marketing and comedy don't exactly overlap, but we're here to tell you that there are lessons to be learned from comedy writing that can apply to content. Seriously, find out how you can use these lessons from good (and bad) comedy writing to improve your content marketing strategy....

Build a Successful Content Marketing Strategy from Scratch in 7 Steps

It's obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in that position, don't just dive in and hope for the best. Find out how to build a successful content marketing...

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

Big Data is all the rage right now, and it can offer useful insights about buyer intent and customer engagement. But it's easy to be overwhelmed by all of the possibilities and data at hand. Use these 5 fantastic data sources to manage the data deluge and inform your content marketing strategy.

Why Your Content Marketing Strategy Should Go Past the Sale

You shouldn't stop providing relevant content once you win a customer's business. You need a strategy for customer retention if you want to convert customers into evangelists and, ultimately, extend the reach of your brand. Find out more about why your content marketing strategy should go past the sale.

Where Does the Right Content Strategy Begin?

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year's Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right...

100+ Content Strategy Insights

CMI's Twitter chat series kicked off with CMI's Joe Pulizzi and SAP's Michael Brenner answering content marketers' questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting...