Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible...

Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some questions most content marketers don't seem to be addressing. Get started with these 9 content marketing...

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the "10 Percent." Try this quick exercise to help generate big ideas for your strategy and your overall business -- whether it's large or s...

This week CMI is kicking off a series of "Back to Basics" posts that outlines the fundamental skills and information you'll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more.

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing....

It's time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it's time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing su...

A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team's emerging needs...

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock's...

This week, Joe and Robert discuss whether or not content marketing should just "buzz off," talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is...

Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might...

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year.