Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing.
It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy.
If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook.
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow.
Every content marketing leader needs a strategic plan to define, inform, and unite its content efforts under a single vision of value. Here’s a handy tutorial on how to build or refine a content marketing strategy for your business.
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager.
Whether you are building a content marketing program from scratch or looking to take your efforts to the next level, this refresher course will give you a foundation for increasing your success.
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do.
In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain.
She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018.