By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today’s multichannel experiences. Continue reading →

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading →

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