Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves.

The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more.

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves.

Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland.

Joe and Robert discuss YouTube’s forcing content creators to be part of the paid subscriber YouTube Red. Plus, they talk about Adobe’s consumer behavior and content research and dissect digital’s future, then share rants and raves.

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell.

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist.

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos.

In This Old Marketing, Joe and Robert discuss the craziness around HubSpot’s scandal, and ask if media companies will turn into wire service companies and who really owns the audience. Rants include Cecil the lion and YouTube.

Joe and Robert talk Germany and Asia's major association initiatives, plus the ArticleBunny launch, and Facebook's algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.