By Daniel Knowlton published August 1, 2016

5 Ways to Get Noticed by Influencers on Twitter

Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.

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By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Cathy McPhillips published February 28, 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading

By Joe Pulizzi published February 20, 2016

This Week in Content Marketing: Brands Create More Content with Less Engagement

Joe and Robert discuss Time’s acquisition of Myspace, Twitter’s opt-in feed change that likely will go “full Facebook”, and research on brands creating more content but having even less engagement, plus rants, raves, and an example. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Joe Pulizzi published January 16, 2016

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations’ quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading

By Monina Wagner published December 29, 2015

Our Favorite Tweets From the 2015 #CMWorld Twitter Chats

Hundreds of content marketers joined the #CMWorld Twitter Chat conversation in 2015. This super-smart, incessantly curious, and generous group shares some wonderful insights. Here are some of the highlights broken down by subject. Continue reading

By Paige Sjoblom published December 16, 2015

5 Must-Have Tools for the Brainy Social Media Manager

With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs. Continue reading

By Chris Frascella published October 11, 2015

How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.
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By Joe Pulizzi published October 10, 2015

This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few

In This Old Marketing, Joe and Robert talk about a possibly better way to structure content marketing teams, The Washington Post’s news distribution on social media, and the riddance of Twitter character counts, plus rants and raves. Continue reading