By Mark Sherbin published June 5, 2013

The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space. Continue reading

By Gregg Schwartz published January 11, 2013

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

If you’d like to start a LinkedIn group — or boost the membership and raise the profile of a LinkedIn group you already have — try these five time-tested B2B content marketing tips to drive traffic, attract new members, and increase engagement. Continue reading