By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

In this episode, Joe and Robert discuss LinkedIn’s contact limits, the demise of Google+, AOL’s content marketing research that really isn’t about content marketing, and more. Rants and raves cover McKinsey, Univision, and HBO. Continue reading

By Tom Treanor published June 24, 2015

Expand Your Publishing Reach on LinkedIn and Medium

If you publish content on your website to reach new prospects, consider the benefits of publishing on LinkedIn and Medium. Learn how to do it and get three bonus tips on how to produce more content with minimal time. Continue reading

By Monina Wagner published May 14, 2015

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Across the world, most brands use LinkedIn as a marketing channel, but too few say it’s an effective channel. You can change that when you use LinkedIn Groups the right way. Here are 17 tips from CMI’s community manager to get you started. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Rachel Foster published January 7, 2015

How to Get 200+ New Subscribers From 1 LinkedIn Article

LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content. Continue reading

By Michele Linn published January 2, 2015

10 Research-Driven Insights about Content Marketers in 2015

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives. Continue reading

By Jodi Harris published December 28, 2014

A Behind-the-Scenes Analysis of Social Media Content Trends

Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation. Continue reading