Are LinkedIn Groups Worth the Trouble? 17 Tips for Success
May 14, 2015
Monina Wagner
Across the world, most brands use LinkedIn as a marketing channel, but too few say it’s an effective channel. You can change that when you use LinkedIn Groups the right way. Here are 17 tips from CMI’s community manager to get you started.
This Week in Content Marketing: LinkedIn Moves for Content Dominance
April 18, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world.
This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
February 28, 2015
Joe Pulizzi
In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin's take on content marketing, and The New York Times' new content product. Rants and raves include People and Lego’s Oscars theft.
This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
February 14, 2015
Joe Pulizzi
Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker.
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
January 31, 2015
Joe Pulizzi
This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...
How to Get 200+ New Subscribers From 1 LinkedIn Article
January 7, 2015
Rachel Foster
LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content.
10 Research-Driven Insights about Content Marketers in 2015
January 2, 2015
Michele Linn
For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.
A Behind-the-Scenes Analysis of Social Media Content Trends
December 28, 2014
Jodi Harris
Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.
5 Ways Content Marketers Can Get More Value from LinkedIn
October 13, 2014
Ann Gynn
If you only view LinkedIn as your digital resume and business card collection, you're missing its most valuable parts that really can help grow your business, expand your content's audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make...
5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy
September 24, 2014
Joshua Rodriguez
Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn't it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps...
This Week in Content Marketing: Weird Al's Diabolically Brilliant Strategy
July 26, 2014
Joe Pulizzi
In this episode, Robert and Joe discuss the important implications of LinkedIn's acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it's owned by foreign investors. They also ruminate on the continuing...
Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels
May 3, 2014
Joe Pulizzi
In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn's latest move to accommodate branded content, and speculate on potential acquisitions that...
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