One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas.

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too.

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples.

It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.