5 Steps To Mind Map Your Content and Increase Its Reach
January 9, 2023
Carlijn Postma
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
How To Make Paid Content Promotion Pay Off for Your Content Marketing
April 14, 2022
Jodi Harris
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
How To Develop and Create a Wikipedia Page That Sails Through the Approval Process
March 31, 2022
Ann Gynn
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
LinkedIn for Content Marketing: What You Need to Know
July 3, 2018
Chuck Hester
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today.
How to Take Your Travel Content on a Better Trip
June 22, 2018
Jodi Harris
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities.
How to Use Facebook Ads to Distribute Your Content
June 14, 2018
Gavin Bell
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
May 28, 2018
Meenakshi Krishnan
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis.
7 Instagram Stories Ideas to Get More Followers
May 18, 2018
Olga Rabo
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas.
What’s Accuracy Got to Do With Social Media?
May 15, 2018
Jonathan Crossfield
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content.
Reddit for Marketing? Hell No, Except in This One Case
May 2, 2018
Clare McDermott
Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing.
The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing
April 27, 2018
Catalin Zorzini
Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too.
4 Tips for Engaging Instagram Content [Examples]
April 13, 2018
Shane Barker
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples.
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