Editor’s note: We’ve updated our annual Manufacturing research study for 2023. As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck...

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective.

Hey, I’m no mechanic. But here’s one thing I know for sure. A car has hundreds of moving parts and even I know that a tune-up helps it run better. I’m no webmaster, either. But web content can have a lot of “moving parts,” too. That’s why your content needs a tune-up – so it can run...

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand – so you deserve (and need) to be highly picky. If...

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords for your audience?Continue reading