At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even though the USDA’s food pyramid...

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need...

There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by incorporating your buyers’ needs and wants into your website’s content architecture. Continue...

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” that can...

There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must not underestimate the value of style” (Maya Angelou). But as any writer knows,...

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are good at your job, you take that seriously. One area where my clients...

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as a force multiplier – that is, “an individual or small team...

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a well-crafted editorial plan for content creation. To produce the...

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. I also hope this post opens dialogue...

An abbreviated article based on this topic first appeared in BtoB Magazine. Arnie Kuenn, President of the Phoenix-based search and content agency Vertical Measures, calls the latest Google algorithm update (dubbed the Panda or Farmer Update) “one of the biggest, most significant updates from Google in...

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search (left side). The remaining 12% of clicks go to paid keywords...

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.Continue reading