To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge.

Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies.

Last year, manufacturing marketers were stuck when it came to content marketing. What a difference a year makes. Check out our latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best.

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.

This week, the guys discuss findings from CMI's new research and explore a music product company's content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury's.

With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out.

Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing.

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content.

With so many content formats available, it's not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.