Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar?

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more.

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute.

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research.

It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage.

Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America.

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research.

Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs.

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities.

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends.