To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading
4 Paths to Better Content Management and Strategy [New Research]
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading
How to Win at Content Marketing [New Playbook]
Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading
Tech Marketers Think Outside the Buyer’s Journey [New Research]
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading
5 Things Highly Committed Content Marketers Do Better [New UK Research]
New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading
3 Aha Moments to Improve Your Content Marketing in 2018
She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018. Continue reading
Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]
B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]
More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading
