7 Things You Need to Have a Productive (and Happy) Content Marketing Team
July 4, 2017
Michele Linn
Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process.
Read These Books: Summer Recommendations from Content Marketers
June 23, 2017
Clare McDermott
Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun.
How to Stop Wasting Time on the Wrong Content
June 22, 2017
Andrea Fryrear
Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead.
9 Blogging Tools That Will Make Your Job Easier
June 19, 2017
Ann Smarty
Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts.
Why a Good Content Audit Is Your Business’s Best Friend
June 15, 2017
Marcia Riefer Johnston
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
5 Editorial Experiments You May Want to Try
June 12, 2017
Michele Linn
In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride.
Agile Practices: How to Avoid Mistakes Our Marketing Team Made
June 8, 2017
Eva Jackson
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned.
How to Avoid Collaborative Overload Within Your Content Team
May 26, 2017
Deborah Holstein
Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration.
Content Library: 3 Steps to Manage Yours Like a Librarian
May 25, 2017
Jake Athey
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
7 Ways to Stop Flailing with Your Content Marketing in 2017
May 24, 2017
Michele Linn
To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.
19 Favorite Tools for Content Promotion in 2017
May 22, 2017
Sujan Patel
Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.
How to Create Useful How-To Video Content: Essential Toolbox
May 9, 2017
Ann Smarty
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started.
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