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What Medium Means for Content Marketing

Grocery shopping used to be a multi-stop affair, but these days you can get everything you need in one place. A similar change is taking place in how people consume content. In a world of nearly infinite content, consumers are increasingly looking to filter out the noise and one-stop shop. Find out what...

Manage Your Social Media Content with These Top Tools

Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your...

10 Content Marketing Best Practices for Greater Efficiency

To minimize costs and to leverage related distribution and promotion, it's helpful to have a plan in place from the outset of your content program. The following content marketing best practices and tips will help you build this plan in the most efficient and effective way possible.
templates and checklists

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what's new,...

Follow These 7 Guides for Successful Content Marketing

Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications.

Effective Content Marketing: 5 Habits that Help You Stand Apart

Content marketing continues to gain acceptance at all types of companies, and many believe it's now mainstream in business. Here are 5 effective content marketing habits you can use to help your company stand out in the growing crowd.

Top 10 Mind Mapping Productivity Tips for Content Marketing Success

Mind mapping adds a visual dimension to words and ideas. Try out these mind mapping productivity tips to boost your content marketing success.

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week.

17 Techie Shortcuts for Content Marketing

The following time-saving tools might not be the best solutions for the long term, but when you are in a pinch and need to dig your way out of a content chasm, these handy process helpers can really save your sanity.

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar. It's broad enough to show the big picture for the upcoming year, but detailed enough for setting weekly goals.

An Easy Planning Worksheet that Will Jump-Start Your Content Marketing Productivity

The hardest part of creating content? Getting started. Use this easy planning work sheet (and the suggestions and examples that come with it) to jump-start your content marketing efforts.

7 Top Productivity Books for Content Marketing Success

Check out these 7 books for content marketing success. Each offers a different perspective on the overlap between the creative, writing, and project management competence needed for consistent high-level content marketing productivity.