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Content Tools for a Better Strategy

You spend so much time creating content, you likely don’t have the time to investigate which smart tools will help you make the most of your work. So we want to share eight free tools to make your content even better and save you time.

10 Habits of Highly Effective B2B Content Marketers

Only 38% of B2B marketers say their content marketing is effective. So what are those people doing right? Here are 10 of them who share what habits help them stay on top and make the most of their brand’s content investment.

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger.
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How Well Do You Fact-Check Your Content?

Misleading or factually incorrect content can damage a brand. Yet, many marketers lack formal guidelines to ensure their content – original, curated, or aggregated – is factually correct. Here’s how to get started drafting your policy.

4 Steps to Get Business Results from Your Content Marketing Strategy

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing

Events that result in major changes in your organization or personal career often go unnoticed. Learn to identify the pivots and uncover opportunities that can help define your brand and create memorable story-based content marketing.

7 Content Marketing Tools to Improve Your Productivity

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors' keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free.

Last-minute Guide to 2014’s Best New Books for Content Marketers

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs.

Tricks That Will Bring Treats to Your Content Marketing Toolkit

All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits...

7 Ways Limitations Can Boost Your Content Creation Productivity

Although "more" is usually viewed as an advantage, there are times when "less" is better. It's essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts...

Rocking The Digital Asset Management Stage of Content Marketing

If global enterprises are to successfully transform themselves to function as media companies, the way they handle digital asset management will need to significantly change to stay in step. Take a look at three key processes that, when used in tandem, can help you leverage your assets more nimbly and...

7 Books That Will Inspire More Successful Content Marketing

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity...