How to Know When You Need a Content Marketing Agency
January 6, 2015
Kathryn Hawkins
Content marketing agencies aren’t a be-everything-to-everyone resource, but they offer unique value to a cross section of businesses. Learn how these five types of organizations can benefit from an agency dedicated to content.
This Week in Content Marketing: Have We Ruined Storytelling?
October 25, 2014
Joe Pulizzi
This week, Robert and Joe ponder the ANA's acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss "priceless" advice from MasterCard's VP of global digital content. Raves include a fascinating...
This Week in Content Marketing: PR Pushes and Pulls to Define Its Role
October 18, 2014
Joe Pulizzi
This week, we weigh in on Next Fifteen's content marketing agency acquisition, debate the merit of Omnicom's recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to...
Are Social Media Content Agencies and Experts Taking You for a Ride?
October 8, 2014
Jonathan Crossfield
Are some social media agencies, consultants, and "experts" taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout.
3 Tragic Errors to Avoid When Building a Web Content Marketing Program
September 25, 2014
Jake DiMare
Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter. Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage. Learn how to avoid...
The Relentless Evolution of Content Marketing
April 26, 2014
Joe Pulizzi
In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading...
How to Choose the Right Content Marketing Agency
February 4, 2014
Chuck Frey
A "gold rush" mentality around content marketing has made it more difficult for marketers to separate the pros from the posers when choosing an agency to work with. The art of hiring an agency for your brand was the subject of a recent #CMWorld Twitter chat. Get some solid strategies for choosing the...
4 Truths About Content Marketing Clients
April 24, 2013
Doug Kessler
There's never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan.
4 Truths About Content Marketing Agencies
April 13, 2013
Joe Pulizzi
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it's hard to tell the partners from the posers.
7 Tips for Choosing a Content Marketing Agency
February 4, 2013
Craig Hodges
If, as CMI research indicates, B2B marketers continue to struggle to produce enough engaging content, why aren't more brands outsourcing their content efforts to the experts? Here are 7 tips for choosing an effective content marketing agency.
Transform Your Agency into a Content-Focused Newsroom in 60 Days
October 11, 2012
David Germano
In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.
Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)
September 10, 2012
Adria Saracino
There are six types of agencies that exist in the consulting realm, but the ones that are best positioned to achieve success are disruptive hybrids — agencies that are agile and quick to offer integrated marketing campaigns with the end goal of bringing in more revenue for their clients. Find out how...
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